Emily Groves - Founder & Managing Director

Emily Groves

Founder & MD

How did you get here?

Through sheer determination & grit.

Indigo Swan was born out of the miserable experience and utter frustration I had in my previous role. I worked as a Development Director for an energy saving technologies consultancy. During that time I came to realise that there was a better way to do things – be more efficient, definitely more human, act responsibly and remove the hassle for the customer when engaging with the energy industry. It is because of my ambition to do things in a better way that my can-do attitude is shot through every single thing we do at Indigo Swan.

What are you most proud of?

During 2016 Indigo Swan are fundraising for the charity Norwich Mind and very recently (May) I publicly shared a very personal blog, about why I feel we need to talk more about mental health. It was a topic that was really hard for me to address due to the experiences I had in my childhood. However, as with anything in business and life, I feel very strongly that we have to lead by example and, as I believe we need to talk more about mental health, I needed to put my thoughts into action. I hoped that my openness would encourage the other Swans to grow in confidence about speaking to each other, their family and friends. The feedback and personal connections I’ve received already make me feel really proud and hopeful for the future.

Read Emily’s Story

An interesting fact

I know the Fresh Prince of Bel Air rap word for word.

What do you do at Indigo Swan?

As MD I perform a wide variety of roles. My routine activities include guiding our company direction, finance management, working with our brilliant management team and managing our key relationships.

I’m a bit of a geek as I really enjoy exploring process developments and operational efficiencies. I could easily spend hours customising our CRM system, designing workflows or introducing new compliance checks.

I take great pleasure in exploring client needs and finding innovative ways for us to help them make better energy decisions.

I am honoured when I’m asked to speak at events or support exciting business initiatives.

Ultimately, it is my responsibility to ensure all the Swans feel trusted and empowered to represent the energy industry in the very best way possible.