Emily Groves, Founder and Executive Chair

WHAT DO YOU DO AT INDIGO SWAN?

For almost 10 years I had the incredible pleasure and honour of being our Managing Director. In May 2019 my most excellent colleague, friend and cousin James Groves enthusiastically started his journey within the role and I moved to become our Executive Chair.

The culture we’ve purposefully nurtured over the years has made it possible that the role transitions feel completely natural and exciting. I’m delighted that, whilst I’ll continue to work in partnership with James to guide the strategic direction of Indigo Swan, I will also have the opportunity to devote time to my wider enthusiasm for awesome company cultures.

At Indigo Swan we have a very clear sense of who we are, what matters most to us and an unflinching desire to do our best every day. I am incredibly proud of the organisation we are today and our bold ambitions for the future.

WHAT ARE YOU MOST PROUD OF?

Absolutely everything that Indigo Swan believes and has become.

TELL US AN INTERESTING FACT?

My favourite place in the world is sandwiched between the Pacific Ocean and Redwoods in Big Sur, California.

HOW DID YOU GET HERE?

Indigo Swan was born out of the miserable experience and utter frustration I had in my previous role. I worked as a Development Director for an energy saving technologies consultancy. During that time I came to realise that there was a better way to do things – be more efficient, definitely more human, act responsibly and remove the hassle for the customer when engaging with the energy industry. It is because of my ambition to do things in a better way that my can-do attitude is shot through every single thing we do at Indigo Swan.

My role changed in 2019 but as our Founder my heart will always beat to the sound of a Swan in flight.

Take a look at my TEDx Talk on ‘3 points to remember when inspiring innovation’.

Listen to the Culture: Awesome podcast I record with my great friend Rebecca www.cultureawesome.co.uk

WHAT MADE YOU CHOOSE YOUR HEADER IMAGE?

My photo is of Julia Pfeiffer Burns State Park, Big Sur, United States. I had an amazing holiday here and loved standing on a cliff watching a whale swimming up the Pacific coast with the majestic redwood forest behind me.