On May 25th, GDPR comes into force.
These changes are the biggest thing to happen to data protection since… well, ever!
At Indigo Swan, we treasure our title as the UK’s Most Trusted Consultancy and want to make sure everyone we work with knows that we’re fully committed to keeping the data we hold safe. We strongly believe in the idea that how we do anything is how we do everything, and that means we will treat GDPR with the same amount of focus and resources as we would anything else we do.
I’m part of the team here that are making sure we’re fully compliant.
New business
As Marketing Executive, it’s one of my responsibilities to ensure our newsletters and marketing material are only sent to people who want to receive them, and to respect the wishes of recipients who no longer want to. In addition to that, I’m looking into our approach for following up with new connections made at networking events, exhibitions and online when we want to send information about the company via email. We already make very conscious decisions about who we market to and how we do it, but I’m still reviewing all our channels.
Swans, clients and suppliers
Emily (our MD) and Andy (Head of Operations) are the other two Swans working with me on this project. Emily is looking at our processes as an employer, covering the contractual data we hold on employees. Andy has the task of reviewing our data protection policies for data that relates to our wonderful clients and suppliers – this is the biggest portion of our GDPR project, so it’s lucky for us that Andy loves auditing and improving processes!
What’s happening next
In early May, we will send an email out to everybody who currently receives our Market Knowhow newsletter. We’ll ask you if you’d like to continue hearing from us, and give you a couple of options to choose from. We’ll also be in touch with our clients, to update them on our privacy policy. And finally, we’ll contact the other companies we work with to outline our data processing agreements and ask them to work with us to keep our shared data safe and secure.
If you’d like to know more about what we’re getting up to, GDPR or otherwise, feel free to drop me an email.
